This segment examines the shift towards “storeless,” digitally-centric shopping, and the central role streaming plays when it comes to the future of “Shopability.” From discovery, to community building, to point of sale, every touchpoint on the consumer journey has been altered – and many of these new behaviors are here to stay. While 2020’s quarantine accelerated trends in consumer behavior across many categories, nothing has been impacted quite like retail. The New Commerce Landscape: eComm, Shoppability, Retail Reinvented This segment brings together key industry actors to address these pressing issues. With a weekly high of a billion hours of streaming happening today, there is a need for brands, publishers and technology players to collaborate on new ways to plan, transact, deliver, measure and optimize across all forms of streaming content, while prioritizing consumer privacy. We are in a pivotal moment for the video ecosystem - CTV is becoming a dominant media vehicle. The segment explores where we are today, and where we need to go, in order to achieve true cross media measurement. An increasing focus on ROI and measurability from brands, coupled with high volume consumer adoption of streaming platforms driven by 2020’s stay-at-home mandates, make the need for industry systems and practices to evolve even more critical. True cross-platform, cross-device measurement has long been a holy grail for the advertising industry. Measurement & Attribution: Cross Media, Cross Platform, For Real This Time This segment explores where the industry stands today, and what’s required to move us forward. The impending loss of traditional identifiers like 3rd party cookies requires the creation of a new digital infrastructure with alternative, consumer-first, privacy-centric solutions that support demand for personalized, relevant content. Various features have been consolidated into an integrated engineering environment that enables easier project creation throughout the engineering process, ensuring consistency through every step.Addressability + Identity: Where to From Here? Various debug and maintenance features are also included. Additionally, the main programming languages are supported and their labels (variables) are shared, further simplifying programming. A system design console that enables projects to be created at the system overview stage has been added. GX Works consists of various different components that help to simplify project creation and maintenance tasks. These cookies are not used to track your browsing on other sites. We make use of cookies to provide you with certain functionality. The Website currently uses the analytic cookies from Google Analytics: Cookies Details The information collected by these cookies is not associated with your personal information by us or by our contractors. We might also use these cookies to highlight articles or site services that we think will be of interest to you based on your usage of the website. For example, we might use performance cookies to keep track of which pages are most popular, which method of linking between pages is most effective, and to determine why some pages are receiving error messages. This allows us to provide a high quality experience by customising our offering and quickly identifying and fixing any issues that arise. We make use of analytic cookies to analyse how our visitors use our Website and to monitor Website performance. Without these cookies, services you have asked for (such as navigating between pages) cannot be provided. These cookies are essential in order to enable you to move around the website and use its features.